Print Ads, Billboards

Night View Assist

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With an artistically created typography made of light spots, a series of advertisements by Mercedes-Benz communicates the benefits of the Night View Assist. As one of the most modern safety features, the Night View Assist sees what escapes the eye of the driver and thus prevents accidents. The blurry and undefined light spots form key words such as “Bike” or “Child”, while the blurry outline of the letters visualises the dramatic effect of the poor visibility during rain and darkness in a particularly impressive manner.

Credits
  • Client:
    Mercedes-Benz Česká republika s.r.o., Prague
  • Design:
    BBDO Proximity Berlin GmbH
  • head of marketing:
    Jan van Endert
  • creative direction:
    Daniel Haschtmann