Packaging Design

NIVEA Design Language

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Using characteristics of the NIVEA tin, this new packaging design makes products in all categories immediately recognisable. The new visual language bridges the huge complexity in packaging design of 11 categories, 1 sub-brand (NIVEA Men), 1,600 products and 13,000 country-specific adaptations. Thus, at present, not all products yet feature the new design elements. The NIVEA Body bottle design already displays a new shape, a new logo and a transition design for graphic elements. Reducing packaging by up to 15 per cent, the new system saves over 350 tons of plastic a year.

Credits
  • Client:
    Beiersdorf AG, Design Management, Hamburg
  • Design:
    fuseproject, San Francisco