In order to prevent customers from falling for attractively sounding yet false promises, the dating website Parship checks every profile. To communicate this, innovative radio ads were aired for the first time. These prompt the audience to activate the Shazam app on their smartphone so that they can access additional visual material. Thanks to this material, they can not only hear the speaker of the radio ad, but also, unexpectedly, see his or her face. The introductory text appears on the display in the form of a speech bubble.
Parship GmbH, Repräsentanz Österreich & Schweiz, Vienna