Red Dot Design Award
Radio Campaign

No Fake Profiles

No Fake Profiles | Red Dot Design Award

Back Download

In order to prevent customers from falling for attractively sounding yet false promises, the dating website Parship checks every profile. To communicate this, innovative radio ads were aired for the first time. These prompt the audience to activate the Shazam app on their smartphone so that they can access additional visual material. Thanks to this material, they can not only hear the speaker of the radio ad, but also, unexpectedly, see his or her face. The introductory text appears on the display in the form of a speech bubble.

Red Dot Design Award

Credits
  • Client:
    Parship GmbH, Repräsentanz Österreich & Schweiz, Vienna
  • Design:
    serviceplan/plan.net, Munich serviceplan austria, Vienna
  • Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Christian Gosch
  • Creative Direction:
    Matthaeus Frost
  • Art Direction:
    Jan Paepke
  • Text:
    Werner Eisenbock
  • Graphic Design:
    Monika Frauenhofer
No Fake Profiles | Red Dot Design Award
No Fake Profiles | Red Dot Design Award
No Fake Profiles | Red Dot Design Award
No Fake Profiles | Red Dot Design Award