Beverage Packaging

NOA Potions

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NOA Potions is a Swedish beverage containing natural ingredients that help reduce stress as well as increase mental capacity. The product type is indicated on the bottleneck in illustrations that are reminiscent of historical, botanical drawings. This design communicates the centuries-old knowledge of the plants’ healing powers, which has been incorporated in the beverages’ recipes. The text-heavy label in lexicographic style and the silhouette of the container, which is reminiscent of an apothecary bottle, emphasise this approach based on scientific knowledge.

Credits
  • Client:
    NOA Potions AB, Stockholm
  • Design:
    Super Tuesday, Stockholm
  • Creative Direction:
    Yashar Niknam
  • Graphic Design:
    Yashar Niknam, Carl Du Rietz
  • Project Management:
    Simon Kamras
  • Industrial Design:
    Urban Ahlgren, No Picnic, Stockholm