Located in Guangzhou, nonoodle is a noodle restaurant where you can fill your stomach and greatly enrich your mind at any time. The visual identity of the brand is composed of three main bands of colour, to create the image of a 24-hour convenience store. The principal design relies on its unique black and white contrast. It has profoundly influenced local youth with its novel noodle shop styling, self-designed packaging of the products, which takes the brand from product promotion to promoting a lifestyle of eating, drinking and having fun. As such, the noodle shop has become a landmark urban trend.