Red Dot Design Award

Nordic Time

Nordic Time | Red Dot Design Award

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Nordic Time is a timepiece that aims to achieve harmony with its changing environment. It brings the colours of Nordic cities together with apparel design and enables its wearers to create colour combinations that match their outfits. Its simple interchangeable mechanism is inspired by the motion of opening a marmalade jar – changing the colour combination of the watch face and the strap is easy and intuitive. The same mechanism is also used to create a secure loopless and buckle-less wristband.

Red Dot Design Award

Credits
  • Design:
    Erdem Selek, United States
Nordic Time | Red Dot Design Award