The packaging of NuBone Supplements for dogs is designed with the consumer experience in mind and aims to improve communication between the product and those who purchase it. The new fitted packaging is plastic-free, recyclable and visually communicates the product line of four different flavours: beef, chicken, vegetable and salmon. A colour photo of the main ingredient stands out from the white packaging to make product selection easier. The design is a refreshing take on conventional pet product packaging. It delivers essential information to the target group with its raw, enticing imagery and empirical data.