Packaging Design

Nuevas Rias

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Origin, tradition and modernity are the key values of this product range. Strong branding – consisting of a typographical fusion of Gothic influences with the symbol of a cross – emblematises the origin of these liqueurs. A distinctive packaging design incorporates the national symbol and reinterprets Galician conventions with ironic humour. Transparency is a key aspect of the design, which is why the glass bottle and the label form a visual unit without sacrificing their unique character.

Credits
  • Client:
    Beveland S.A., Sant Joan les Fonts (Girona)
  • Design:
    CB’a Graell, Brand Vision & Design Solutions, Barcelona
  • head of marketing:
    Adrià Valls
  • creative direction:
    Carles Graell
  • art direction:
    Xavi Oliva
  • customer advisory service:
    Sandra García Tamayo