OCC Assekuradeur

As part of a company-wide digitalisation project, the provider of insurances for vintage cars aimed at a full relaunch. The new corporate design is based on typical elements from the classic car scene, such as iconic automotive paint shades and rally-themed buttons. The emotionally appealing buttons are used as information carriers and appear across all online and print media. The playful icon concept combines clear lines with a bold typography to produce a distinctive appearance, while the new claim “Wir versichern Klassiker.” (We insure classic cars) underlines the USP of the insurance company.