The “Office Hero Elvis” explainer videos integrate (learning) content into the everyday office life of Continental employees, who will identify with the main character. The figure consciously takes up challenges, and then explains in a vivid and entertaining way how they can be solved. The blue skin colour of the main character was chosen deliberately, as the explanatory videos and tutorials must work internationally and interculturally without restricting them to an ethnic background or cultural origin. The videos are published in German and English and can be translated into other languages.
Continental AG, Hannover, Germany
Serious Business, Munich, Germany
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