Brand Design

Olio Cassano

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The agricultural family business Olio Cassano produces high-quality virgin olive oil from Tuscany. In order to lend the identity an appearance that is as simple and exquisite as possible, the design places the typographical rendition of the initials “OC” (Olio Cassano) centre stage. The logo consists of two superimposed circular elements vertically compressed into ellipses, visualising the basic shape of an olive. Unobtrusive and dynamic, the logo is applied directly onto the glass bottles and the cardboard packaging, while the text and information elements are included on the sticker and the paper banderole.

Credits
  • Client:
    Olio Cassano, Larciano (Pistoia), Italy
  • Design:
    CC-Design, Basel, Switzerland