Food Packaging

Olive Oil Producers Cooperative of Viannos (Bienna)

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In this project, the agency needed to act as a bridge between the rural producers of an ancient natural product and a contemporary metropolitan market. The names of all sixty-five producers, and their fathers, appear handwritten on the containers. The result is a tree reminiscent of a fingerprint. This acts as a signature verifying the authenticity of the product, as well as a symbolic handshake between the hand that holds the bottle and the one that picked the olive from the tree.

Credits
  • Client:
    Olive Oil Producers Cooperative of Viannos (Bienna)
  • Design:
    Lazy snail design
  • Creative Direction:
    Ioanna Drakaki
  • Art Direction:
    Serafim Stroubis
  • Illustration:
    Kostas Kiriakakis
  • Photography:
    Jannik Weylandt