In this project, the agency needed to act as a bridge between the rural producers of an ancient natural product and a contemporary metropolitan market. The names of all sixty-five producers, and their fathers, appear handwritten on the containers. The result is a tree reminiscent of a fingerprint. This acts as a signature verifying the authenticity of the product, as well as a symbolic handshake between the hand that holds the bottle and the one that picked the olive from the tree.
Olive Oil Producers Cooperative of Viannos (Bienna)