Corporate Brochure

olleh curve

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Designed to present the product identity and product design concept of the olleh IT service brand, the key characteristic of this brochure is the “olleh curve” – the curved outer line incorporated in all company products. This distinguishing feature is already used on the cover in the form of a blind stamp, providing an experience that is both haptic and visual. In order to effectively highlight its key significance, all individual products are first printed on transparent paper and then superimposed. Finally, the latter section of the brochure touches upon the service provider’s ecological awareness: all previously discarded packaging is now being reused for the storage of cables.

Credits
  • Client:
    kt, Korea Telecom, Seoul
  • Design:
    General Graphics, Seoul
  • creative direction:
    Jang-Hyun Moon