Red Dot Design Award
Corporate Typeface

olleh neo

olleh neo | Red Dot Design Award

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The olleh neo corporate typeface reflects the philosophy of the IT brand olleh, which pursues the objectives of boundless innovation and excellent service. A subtle flying curve represents telecommunication waves. By balancing the different proportions of the Korean and Latin alphabets with regard to their distinctive characteristics, this typeface allows both alphabets to blend perfectly with each other. These proportions are also consistent among the numbers and special symbols.

Red Dot Design Award

Credits
  • Client:
    kt, Seoul
  • Design:
    kt, Seoul
  • Creative Direction:
    Jaehee Lim
  • Concept:
    Bumsuk Kim
  • Typography:
    Sandoll Communications, Seoul
olleh neo | Red Dot Design Award
olleh neo | Red Dot Design Award
olleh neo | Red Dot Design Award