One 2 is a tea house brand located in Taiwan. Its brand design was basically created following the core values of two generations. The logo is inspired by the tea making process as well as the typical Taiwanese window frame of the old tea houses. All in all, the result is elegant and with a modern touch for the target group of young people. The green col-our stands for the organic aspect of history and is combined with a warm grey, representing minimalism and modernism. The brand design has been consistently applied to packaging, advertising media and stationery.
Zi Huai Shen, Kun Shan University / SUMP DESIGN, Tainan City