Marketing Campaign

One Ground Design Edition

The brand campaign “One world. One ground.” by the flooring manufacturer Parador celebrates floors as a metaphor for understanding, diversity and tolerance. Floors are an indispensable basis for nourishment, for life, space and property, and they connect people all over the world – regardless of origin, gender or religion. The campaign recounts the story of eight compelling places through images, videos and reports. These places also inspired the “One Ground Design Collection”, comprising eight new kinds of flooring.

Red Dot