Red Dot Design Award
Film & TV Commercial Sound

One Second

One Second | Red Dot Design Award

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Sometimes one second requires all that you have learnt in your whole life. In this film we see a race driver experiencing this one second: he has fallen behind, his last chance to secure the lead is to overtake at a crucial curve. While he is focusing on this one decisive moment, scenes from his childhood and youth suddenly flash by in his mind, moments that are marked by courage and perseverance and which made him who he is. These short sequences, which show him being enthusiastic about motor sport already as a boy and are accompanied by emotional piano sounds rising in intensity in order to set the stage, alternate with sequences from the high-tension race in the here and now. Focusing on the finish line, this ride gets ever more dramatic and exciting with every second, further enhanced by the deafening roar of the race car engines. The driver finally manages to overtake the others, crossing the finish line first thanks to his will and concentration. The sound then ebbs down noticeably to convey the sense of tension relief.

Statement by the Jury

The Dunlop commercial fascinates with a versatile sound design that keeps the viewer virtually breathless without compromise. It excellently supports the visual dynamics observed on the racetrack and manages to keep the excitement up through the alternating high-contrast sequences of childhood memories and a subtly increasing crescendo. The resulting emotions have a profound impact.

Red Dot Design Award

  • Client:
    Goodyear Dunlop Tires Operations S.A., Diegem
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Chief Creative Officer:
    Andreas Pauli
  • Creative Direction:
    Alexander Haase
  • Production:
    Gabriele Sanchez-Palacio
  • Film Production:
    Fintan Gsänger, e+p Films, Hamburg
  • Film Production:
    Matthew Brown, knucklehead Films, London
  • Film Direction:
    Christopher Hewitt
One Second | Red Dot Design Award
One Second | Red Dot Design Award
One Second | Red Dot Design Award
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