Red Dot Design Award
Calendar

Opel LCV – Good Tools. Good Work. Good Week.

Opel LCV – Good Tools. Good Work. Good Week. | Red Dot Design Award

Back Download

The idea behind the motifs of this calendar was to showcase Opel’s commercial vehicles with an emotionally appealing design that integrates the entire product range. The different target groups are individually addressed by connecting the vehicles to work equipment. Cars and tools form a harmonious combination in this image series, appealing to customers without alienating the actually promoted product.

Red Dot Design Award

Credits
  • Client:
    Adam Opel AG, Rüsselsheim head of advertising Tamas Bator, Andrea Pfannmöller
  • Design:
    brandtouch GmbH, Hamburg
  • creative direction:
    Günter Sendlmeier
  • art direction:
    Jonathan Sven Amelung, Pedro Americo
  • photography:
    Christian Stoll
  • post-production:
    Ralph Hillert
Opel LCV – Good Tools. Good Work. Good Week. | Red Dot Design Award
Opel LCV – Good Tools. Good Work. Good Week. | Red Dot Design Award
Opel LCV – Good Tools. Good Work. Good Week. | Red Dot Design Award