Gewinner des Red Dot Award: Design Concept 2018, geehrt bei der Preisverleihung in Singapur
HOTEL LOTTE Brand Book - Open Your Universe -
This brand book for Hotel Lotte is a universe tour showcasing 50 years of brand heritage. The story begins with 'Open your Universe' and ends with 'Expand your Experience'. The divider uses a kaleidoscopic technique to expand the symbolic images of the three affiliates, while the cover uses traditional Korean mother-of-pearl technique to graphically express pleasure and a beautiful future.
Red Dot Award: Design Concept | Ready For Market | Visual Communication
Credits
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Company:Daehong Communications, South Korea
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Brand Experience Design Lead:Kang Hyo Jung
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Brand Experience Team:Lee Hyun Jung
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Creative Director:Park Min Seong
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Team Managers:Park Jae Hyeong, Jeong Sang Chae, Kim Hyun Jin, Goo Byung Gun
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Senior Designers:Kim Sun Ah, Gu Mun Ju
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Design Studio:t9 Design, South Korea
