Red Dot Design Award

Optical Illusion Typeface

Optical Illusion Typeface | Red Dot Design Award

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This typeface is created based on cognitive science theories under Effect X's ‘Extend Visual Through Design’ methodology. Taking a 3D cube as a hexahedron that can be divided into six equilateral triangles, it forms a grid that is further developed by adopting a precise pattern composed of equilateral triangles. An illusion typeface is thus achieved that has the depth of space and precise connectivity. Finally, by tweaking the saturation, a mystic illusion font is in effect when seen from two angles—from the upper left and lower right.

Red Dot Design Award

Credits
  • Company:
    Effect X, South Korea
  • Team Lead:
    Kim Donghyun
  • Design:
    An Sunmin, Han Sehyun
Optical Illusion Typeface | Red Dot Design Award