Packaging Redesign

Orbit Redesign

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In order to positively strengthen the response among younger consumers, this chewing-gum line was repositioned using a new package design. With its 30 different patterns, this new design appeals to individual preferences and turns the gum packet into a stylish accessory for the handbag or pocket. The logotype evinces a striking appearance that leverages Orbit’s iconic “O” as a window to the inner envelope. The flowing transition from matte to high-gloss with hints of varnish gives this fashionable packaging a premium look.

Credits
  • Client:
    William Wrigley Jr., Chicago
  • Design:
    Interbrand, Cincinnati