Red Dot Design Award
Packaging Line for Car Care Products

Original BMW Care Products

Original BMW Care Products | Red Dot Design Award

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The BMW brand stands for aesthetics, efficient dynamics and innovation. These values are embodied in the new packaging design of the Original BMW Care Products. The aerodynamics presents itself in the form of fine curved and haptic lines which are pronounced at the neck of the PET container. When in use, the curved, tactile lines provide an optimum grip. The highlight of the product is the strip at the bottom of the label: this shade is specifically designed for the original BMW paint series “Space Grey Metallic”.

Red Dot Design Award

  • Client:
    BMW Group, Munich
  • Design:
    designaffairs GmbH, Munich