Oschadbank is the Ukrainian State Savings Bank, employing 35,000 staff and providing 100 per cent stateinsured savings. The bank implemented cutting-edge technologies and opened innovative branches, which made a rebranding necessary. The repositioning of the brand is based on the slogan “My bank. My country.” The visual identity was intentionally reduced to a word mark. In addition, the colour palette, ranging from bright yellow to traditional deep green, conveys a contemporary identity and is reminiscent of the Ukrainian national flag.