Ospelt has grown from a village butcher’s shop into a medium-size enterprise with branches specialised in butchery, event catering and corporate catering. The umbrella brand strategy integrates all three business fields, with the company name taking centre stage. The result is a purist identity with a striking “O” as the key visual element. The claim “Wo ma mi kennt” (Where they know me), spelled out in local dialect, underlines the regional character of the company. This corporate design is consistently applied to packaging, corporate clothing, the website, and to all advertising material.