The Osteo Poly Clinic is a clinic specialising in osteopathic treatment. In order to explain what osteopathy is and how it works, the circle within the logo is supposed to be a symbol of a human being in perfect condition. A broken circle is a visual symbol for health problems and the aim is to get back to the perfect circle, which stands for recovery. All elements of the visual identity work in connection with the logo. If any part of the circle moves to the left, so do the other elements. The brand design is characterised by its black and white contrast and works in all media: from stationery and printed material to doctors’ uniforms and the interior of the clinic.