Red Dot Design Award
Poster Series

Osterrath – Perfection Connected

Osterrath – Perfection Connected | Red Dot Design Award

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The focus of this poster design is to convey the fascination of modern connection technology. Its main characteristic is the use of the basic geometric shape of the circle as a symbol for the two basic materials used by Osterrath: tube and sheet metal. These materials are organised in a flexible pattern based on punching tools and technical drawings. The resulting symbol thus also evokes the impression of the “squaring of the circle” – the mathematical approach of constructing a square with the same area as a given circle using geometric means.

Red Dot Design Award

Osterrath – Perfection Connected | Red Dot Design Award
Osterrath – Perfection Connected | Red Dot Design Award