The overall concept of this retail packaging design is based on the slogan “Go Green” and has been applied to three product groups. The packaging is entirely made from recycled paper, watercolour ink and other eco-friendly materials, such as cornflour, which is used as glue. The H1 box can be reused as a product stand, by cutting along the dotted lines. The H2 packaging is designed so that the product is displayed when users slide the sleeve aside, with accessories hidden underneath. In the case of the H3 packaging, the product pops up when the user opens the cover. Product differentiation is made easy through eye-catching colour accents.