The microsite “Living with Michelangelo” stages an explorative world revolving around the prosthesis of the same name. It presents consumer benefits in a clear and objective manner, instantaneously linking them to the respective technical feature. The site intercorrelates the visual and contextual perspectives so that users may experience how technology meets the challenges presented by everyday situations. The quality of the prosthesis is thus made accessible for patients, technicians and therapists.
Otto Bock HealthCare GmbH, Duderstadt
pilot Hamburg GmbH & Co. KG, Hamburg
Daniel Richau (Executive Creative Director), Jörg Westpfahl (Creative Director Art)