Packaging Illustrations

Owl Eyes

In the course of digitalisation, eyes are at risk when staring at screens or displays. Owl Eyes is a range of nutritional supplements developed to help users recover good eyesight. The packaging design centres on the owl, a bird known for its terrific vision. Realised in a handmade, decorative style, different types of owls stand for a specific active ingredient each, such as omega-3 fatty acids, taurine or vitamin A. In addition, the owls are surrounded by natural products from which the ingredients are derived. The abstract connection between a natural substance and its effect is thus illustrated and given an emotionally appealing look.

Red Dot

Credits

University:

China University of Technology, Taipei City, Taiwan
Supervising Professor:

Prof. Chien-Hsun Chen, Prof. Chih-Lun Huang
Design:

Yi-Ting Lu, Yu-Xuan Wu, Xiu-Juan Chen, Yan-Ting Hong, Chun-Ting Zhuang, Department of Visual Communication Design, China University of Technology