Red Dot Design Award
Outdoor Campaign

OWL Optics

OWL Optics | Red Dot Design Award

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OWL is a manufacturer of glasses based in Berlin. The challenge of this advertising campaign was to raise the awareness of the brand among a fashion-oriented target group using only a small budget. The design concept follows the idea that trends are made on the streets: in particular places around the city huge noses and the logo were placed between two windows, creating urban faces. This communicates that the city and its diversity inspires the manufacturer to its unusual designs.

Red Dot Design Award

  • Client:
    OWL Optics, Berlin
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • chief creative officer:
    Andreas Pauli
  • creative direction:
    Gen Sadakane, Axel Tischer
  • concept:
    Gen Sadakane
  • photography:
    Lina Gruen
  • printing:
    David Cuenca, Gigant Bildproduktion