Red Dot Design Award
Food Packaging

Panorama

Panorama | Red Dot Design Award

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The Panorama egg packaging for four eggs combines an open and transparent presentation with a high degree of product protection. Its brown material with the customised sticker gives the product an organic impression, creating a sustainable look and feel. The packaging design concept, unique in the German market, is based on the insight that all customers will open traditional egg boxes to ensure that the product is not damaged. The appealingly shaped element in the centre provides an ideal space for branding the product and is visible from any shelf position in the supermarket.

Red Dot Design Award

Credits
  • Design:
    Smurfit Kappa Germany
  • Graphic Design:
    Karsten Behlke
  • Client:
    Holstein Ei
  • Design:
    Martin Jutzie