Created as part of a trade-fair exhibition by paper manufacturer Scheufelen, these image media were designed to communicate two quality characteristics of their paper product range:
the ease of printability and the extraordinary brightness they offer. A layout that is kept almost entirely white-in-white helps illustrate both aspects. Printed paper samples, invitation cards and two magazines were treated with spot colours and printing varnish. For the magazines, the white colouring was enhanced by extremely bright, high-contrast image spreads.