Red Dot Design Award
Gift Packaging

Paris Baguette

Paris Baguette | Red Dot Design Award

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In order to differentiate the gift packages of Paris Baguette from competing products, a series of illustrations of various characters was selected to represent the brand image. The design of each package makes a witty, charming and luxurious impression and features the image of a traditional bakery. Examples of the fun illustrations include a French poodle riding a bicycle with a cake, a patissier bear driving a Citroën car and a Parisian boy in a hot-air balloon. With this imagery and the brandappropriate colour scheme, the packaging aims to appeal to consumers with its warm and friendly design.

Red Dot Design Award

  • Creative Direction:
    Soo Jin Lee
  • Structural Design:
    Min Ho Dong
  • Client:
    SPC, Paris Baguette, Seoul
  • Project Management:
    Hee Soo Her
  • Graphic Design:
    Yehi Ahn, Min Hyung Seo
  • Design:
    SPC, Paris Baguette, Seoul