Brand Identity, Brand Book

Paris Baguette

Back Download

Balanced with the graphic art deco traditions of early 20th-century French design, the visual identity for Paris Baguette shows a clean and minimal modern style. Named “La Belle Vie” (The Good Life), the identity aims to be essentially modern European, while also retaining a sense of Paris and France. Visual elements like evolved logotypes, marques and the company’s brand colour of blue mean to add sophistication. A bolder personality is intended by mixing French inspiration with a modern design sensibility, such as a new Paris Baguette house typeface and the range and application of new patterns.

  • Client:
    SPC, Paris Baguette, Seoul, South Korea
  • Design:
    SPC Design Center, Seoul, South Korea
  • Creative Direction:
    Selina Kim, Youngha Park, Jongsool Lee
  • Graphic Design:
    Yeahee Ahn, Yun Haing Kwak, Jaeeun Chung
  • Visual Identity Design:
    Neville Brody, Brody Associates, London, United Kingdom
  • Project Management:
    Heesoo Hur