Food Packaging

Paris Baguette

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The new packaging design for Paris Baguette is the expression of a clean, confident European style balanced with the French art deco traditions of the early 20th century. Following the maxim “La Belle Vie”, a modern look was essentially created, conveying a sense of Paris and France. Some visual elements, like the evolved logotypes, marques and the brand colour blue, convey simple, classic sophistication. In addition, other elements create a bolder personality and mix French inspiration with modern design sensibility, such as the new Paris Baguette house typeface or the use of attractive patterns.

  • Client:
    SPC, Paris Baguette, Seoul, South Korea
  • Design:
    SPC Design Center, Seoul, South Korea
  • Packaging Design:
    Yeahee Ahn, Jiwon Seo, Jaeeun Chung
  • Structural Design:
    Minho Dong, Tawoo Kim
  • Creative Direction:
    Selina Kim, Youngha Park, Jongsool Lee
  • Graphic Design:
    Yeahee Ahn, Jiwon Seo, Jaeeun Chung
  • Visual Identity Design:
    Neville Brody, Brody Associates, London, United Kingdom
  • Project Management:
    Heesoo Hur