Food Packaging

Paris Baguette Real Ice Bar

For easy distinguishability, this packaging centres on visualising the raw materials and characteristics of each Ice Bar. The design focuses on the front side of the ice cream package. It was implemented through an exotic and tropical concept that uses motifs from nature, such as birds, butterflies and plants. Presented in a splendorous and delicate manner, the graphic images are meant to create a more dynamic and real feel. As the ice cream is mainly offered in the summertime, vibrant colours were chosen for the design, which match the characteristics of the individual flavours and convey a feeling of freshness.

Red Dot

Credits

Client:

Paris Baguette, Seongnam, South Korea
Design:

Paris Croissant, Seoul, South Korea
Project Team:

Paris Croissant: Junnie Park (Creative Direction) Sehyeon Lyu (Graphic Design) Yeahee Ahn (Graphic Design)