As part of a brand refresh, this packaging design for Paris Croissant places the motif of wheat centre stage. Representing the product quality, the motif evolves into a symbol that also visualises the modern bakeries in Paris. The design of the logo features elliptical frames and typography that maintains a modern yet classical typeface, creating a symbolic and tailored Parisian brand identity. The frame based on art deco style expresses the colourful culture and history of France. It also emphasises the tradition by visualising the claim of the brand, which reads “baked with passion, taste of tradition”.