Brand Identity

Passages by Paris

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The exhibition “Passages by Paris” at the São Paulo Museum of Art, Brazil, presents paintings of multiple artists who lived, worked or simply passed by the city of Paris during its “golden” artistic period in the 19th century. To develop this visual identity, different fragments of the paintings displayed were pieced together alongside letters of the word “Paris”, creating contemporary panels that invite exhibition visitors to discover Paris through its myriad perspectives – each one a key part in its formation.

Credits
  • Client:
    MASP São Paulo Museum of Art, São Paulo
  • Design:
    Casa Rex, São Paulo
  • Creative Direction:
    Gustavo Piqueira
  • Graphic Design:
    Gustavo Piqueira, Samia Jacintho