Red Dot Design Award
Food Packaging

Pasta Zaccagni

Pasta Zaccagni | Red Dot Design Award

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The development of the packaging for Pasta Zaccagni centred on the objective of creating a new identity that communicates the high quality of the pasta and positions it as a premium product on the world market. Standing out against the new white packaging is a window designed in the shape of the Abruzzo region. Complemented by an innovatively shaped box, the entire concept aims at highlighting the strong vocation of pasta in that region. The packaging is meant to be representative of the whole story of the brand, which combines many different experiences and cultures.

Red Dot Design Award

Pasta Zaccagni | Red Dot Design Award