Red Dot Design Award
Food Packaging

Pavomea Chickpea Crisp

Pavomea Chickpea Crisp | Red Dot Design Award

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The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “A Young Woman with a Silver Rat” served as direct inspiration in creating four female figures reflecting the four different flavours of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn open.

Red Dot Design Award

Credits
  • Client:
    Pavomea Co., Beijing, China
  • Design:
    JANSWORD DESIGN, Beijing, China
  • Art Direction:
    Jansword Zhu
  • Account Management:
    Changchang Siran
Pavomea Chickpea Crisp | Red Dot Design Award
Pavomea Chickpea Crisp | Red Dot Design Award
Pavomea Chickpea Crisp | Red Dot Design Award
Pavomea Chickpea Crisp | Red Dot Design Award
Pavomea Chickpea Crisp | Red Dot Design Award
Pavomea Chickpea Crisp | Red Dot Design Award
Pavomea Chickpea Crisp | Red Dot Design Award