Brand Design


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The concept of “PAYO” sets out to create an outstanding seal brand that reinterprets old traditional seals with a modern sensibility. Standing against the vanishing culture of the seal, it sought a new approach. The result is a future-oriented cooperation between established seal masters and modern art directors. The refined, high-quality manufactured seals are customised and adapted to individual needs. After the seal surface design has been selected, the name is elaborately carved.

  • Artwork:
    Yi-Bang Jung
  • Art Direction:
    Ho-Kyun Jung
  • Client:
    ATOB, Seoul, South Korea
  • Design:
    ATOB, Seoul, South Korea
  • Graphic Design:
    Hye-Sun Son, Oh-Seop Kwon
  • Concept:
    Sang-Kyu Lee
  • Creative Direction:
    Chan Kim