Red Dot Design Award
Beverage Packaging

Peacock

Peacock | Red Dot Design Award

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This wine packaging has been designed to commemorate the 45th stage anniversary of the Chinese dancer Yang Liping. It visualises her unique artistic achievements and mastery in the art of the “Peacock dance”. The pictorial style and gold plating on the packaging box depict a peacock’s gorgeous feathers, while the centre of the feather-shaped icon hints at the special character of the limited edition wine inside. The box opens from the middle towards both sides, mimicking the appearance of peacock tail feathers and revealing the bottle, which features a logo showing an eye-catching pose by Yang Liping.

Red Dot Design Award