Red Dot Design Award
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Pedrali Light Frames

Pedrali Light Frames | Red Dot Design Award

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The “Light Frames” stand portrays the new collection of the company Pedrali with signs of light. Ten luminous frames provide a backdrop for the product families presented on various levels within environments defined as photographic sets. The backgrounds display light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products. Another distinctive feature of this exhibition is the way the exposition volumes stand out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations.

Red Dot Design Award

  • Client:
    Pedrali S.p.A., Mornico al Serio (Bergamo)
  • Design:
    Migliore + Servetto Architects, Milan
  • Exhibition Design:
    Ico Migliore, Mara Servetto
  • Photography:
    Ottavio Tomasini
Pedrali Light Frames | Red Dot Design Award