Pedrali Urban Life – Pedrali Fair Stand Salone del Mobile 2016

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This presentation at the Salone del Mobile in Milan resembled an urban setting through house-shaped units consisting of translucent Lexan profiles. Similar to display cabinets, the aesthetically illuminated booths contained different furniture collections by manufacturer Pedrali. In the midst of this skyline made up of house silhouettes there were open spaces for relaxing and exchanging ideas. Thanks to its elegant design which merged a variety of interior elements into a homogeneous exterior, the fair stand radiated transparency and an engaging atmosphere.

  • Design:
    Migliore + Servetto Architects, Milan
  • Client:
    Pedrali S.p.A., Mornico al Serio (Bergamo)
  • Photography:
    Ottavio Tomasini