packaging design

Peeze Coffee Packaging

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This coffee brand’s high standards in quality and sustainability were the main focus of its packaging design. The front of the packet features large portraits of proud farmers from the coffee’s country of origin. Each farmer is holding a branded coffee cup in their hands, which allowed the designers to do away with an additionally placed logo. The friendly key visuals enable easier differentiation of the four different product types while at the same time doing justice to the human side of coffee trading.

Credits
  • Client:
    Koffiebranderij G. Peeze B.V., Arnhem
  • Design:
    Sogood B.V., Haarlem
  • art direction:
    Rob Verhaart
  • strategic planning:
    Edwin Visser
  • project management:
    Maaike Volders
  • photography:
    Oscar Seijkens