Red Dot Design Award
Beverage Packaging

Peking Opera Liquor

Peking Opera Liquor | Red Dot Design Award

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The packaging design for Peking Opera liquor is inspired by the masks used in traditional Chinese opera and translates them into a sophisticated visual symbol. The particular structure of the packaging and the opening process are marked by an impressive interaction between the structure and the pictures, while the package-opening process is like the “Bian Lian”, a typical dramatic art of the Peking Opera. Making use of environmentally friendly paper, the design aims to represent the idea of fun and environmental protection.

Red Dot Design Award

Credits
  • Client:
    Wuliangye Yibin Co., Ltd., Yibin, China
  • Design:
    Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen, China
  • Project Management:
    Yuchun Li Shenzhen, China
  • Concept:
    Yong Su Shenzhen, China
Peking Opera Liquor | Red Dot Design Award
Peking Opera Liquor | Red Dot Design Award