Aimed to reinvigorate core equities and elevate everyday interactions with the brand, the new Pepsi visual identity system was created to span all touch points and allows the brand to be presented in a more consistent way around the world. Pepsi grounded the visual identity system in a new dynamic blue colour, representing a deep sense of refreshment and vitality that is integrated across marketing and communication channels. The system is also strengthened with clean typography, striking photography and bold new graphic elements.
PepsiCo, Purchase, New York
PepsiCo Design & Innovation, New York Tether, Seattle Case, New York