Red Dot Design Award
Beverage Packaging

Pepsi Premium Aluminium Bottle

Pepsi Premium Aluminium Bottle | Red Dot Design Award

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The PepsiCo family of beverages had a new appearance designed for the Super Bowl, with a special edition of masstige bottles that are uniquely different compared to conventional beverage packagings. The design of these special edition aluminium bottles explores a customised patterning to add excitement and uniqueness to the product range. The 8.5 oz aluminium bottle features a matte finish in four different colour versions. The logo is the connecting design element and conveys a distinctive branding.

Red Dot Design Award

Credits
  • Client:
    PepsiCo, Purchase, New York
  • Design:
    PepsiCo Design & Innovation, New York