Red Dot Design Award
Promotional Items

Pet Food for Good

Pet Food for Good | Red Dot Design Award

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Hermann’s produces eco-certified pet food and the company founder is of the opinion that every animal deserves to live in dignity. Based on this brand message, the product packaging was used as a promotional item. In order to shape the image of the brand in a lasting way, the manufacturer entered into a cooperation with various animal shelters in Germany. Photos of homeless dogs and cats of a specific region were taken, important details regarding their potential adoption were added, and the photos and information were printed on the pet food packaging available in that region. In addition to helping find homes for the animals, the shelters received the entire revenue from the respective edition.

Red Dot Design Award

  • Client:
    Herrmann’s Manufaktur Herrmann GmbH, Assling, Germany
  • Design:
    loved gmbh Hamburg, Germany thjnk ag, Hamburg, Germany
  • Chief Creative Officer:
    Armin Jochum thjnk ag
  • Creative Direction:
    Karl Wolfgang Epple thjnk ag
  • Art Direction:
    Marie-Therese Humer loved gmbh
  • Account Management:
    Katharina Form thjnk ag
  • Photography:
    Tatjana Kunath Munich, Germany Robin Kranz Hamburg, Germany Volker Hobl Hamburg, Germany
  • Post-Production:
    David Kowalski Hamburg, Germany
  • Final Artwork:
    Christian Schemath Hilko Wiegmann thjnk ag