Poster

Pet Shadow

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The Pet Shadow posters represent the relationship of pet owners with their pets by applying semiotics based on simple shadow figures performed with hands. They highlight the fact that many people purchase pets solely because they are cute. As soon as those pets become inconvenient, they often give them away or even abandon them. The design shows man and animal in a relationship in which the animals become shadows. It refers to the responsibility men bear for their pets and calls on them to love their pets and to take care of them.

Credits
  • Client:
    National Taiwan University of Science and Technology, Taipei supervising professor Tung-Jung Sung
  • Design:
    Jhih-Jie Liou, National Taiwan University of Science and Technology, Taipei